Interview three members of the following subcultures and ascertain their opinions of how their ethnic or nationality

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Interview three members of the following subcultures and ascertain their opinions of how their ethnic or nationality group is portrayed on network television shows and in national ads.

a. African Americans

b. Asian Americans

c. Hispanics

d. Arab Americans

e. Asian Indian Americans

f. Native Americans

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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