Interview three students with a DVR about their behavior during television breaks when watching prerecorded programming. Do
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Interview three students with a DVR about their behavior during television breaks when watching prerecorded programming. Do they watch any ads?
Why? What do you conclude?
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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