Interview three to five male and female friends about their perceptions of mobile phones and their functionality.
Question:
Interview three to five male and female friends about their perceptions of mobile phones and their functionality.
Construct a perceptual map for each model.
Based on your map of mobile phones, do you see any areas that are not adequately served by the existing offerings and features? Do you note any gender differences in the user’s selection of the dimensions and the placement of specific models along these dimensions?
AppendixLO1
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Consumer Behavior Buying Having And Being
ISBN: 9781292318103
13th Global Edition
Authors: Michael R. Solomon
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