Interview two students from Southeast Asia regarding their perceptions of materialism and conspicuous consumption. Report on how

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Interview two students from Southeast Asia regarding their perceptions of materialism and conspicuous consumption. Report on how their responses reinforce or conflict with the traditional value systems found in their countries.

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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