Interview two students from two different cultures. Determine the extent to which the following are used in

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Interview two students from two different cultures.

Determine the extent to which the following are used in those cultures and the variations in the values of those cultures that relate to the use of these products:

a. Gift cards

b. Energy drinks (like Red Bull)

c. Fast-food restaurants

d. Exercise equipment

e. Music

f. Internet

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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