Is it ethical to use fear appeals to increase demand for the following? a. Complexion medication among
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Is it ethical to use fear appeals to increase demand for the following?
a. Complexion medication among teenagers
b. Dandruff-control shampoos among adults
c. Emergency response devices among elderly consumers
d. Weight-loss supplements for young women
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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