is it practical to assume that people aged 55 and older constitute one large consumer market? What

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is it practical to assume that people aged 55 and older constitute one large consumer market?

What are some approaches to further segmenting this age subculture?

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Consumer Behaviour A European Perspective

ISBN: 9781292116723

6th Edition

Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy

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Question Posted: Jul 02, 2024 10:00 AM

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Is it practical to assume that people aged 55 and older constitute one large consumer market? What are some approaches to further segmenting this age subculture?
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is it practical to assume that people aged 55 and older constitute one large consumer market? What

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Consumer Behaviour A European Perspective

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