Its increasingly clear that many postings on blogs and product reviews on websites are fake or are
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It’s increasingly clear that many postings on blogs and product reviews on websites are fake or are posted there to manipulate consumers’ opinions.
How big a problem is this if consumers increasingly look to consumer-generated product reviews during the stage of information search? What steps, if any, can marketers take to nip this problem in the bud?
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Consumer Behavior Buying Having And Being
ISBN: 9781292318103
13th Global Edition
Authors: Michael R. Solomon
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