Observe the interactions between parents and children in the cereal section of a local grocery store (remember

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Observe the interactions between parents and children in the cereal section of a local grocery store (remember to bring earplugs). Prepare a report on the number of children who expressed preferences, how they expressed their preferences, and how parents responded, including the number who purchased the childs choice. 3 hours of childrens programming on commercial television stations. Evaluate the marketing techniques used in the commercials in terms of the ethical issues raised in the final section of this chapter. Report your findings and conclusions. L01

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Consumer Behavior

ISBN: 9780136110927

9th Edition

Authors: Michael R Solomon

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