Observe the process of counterargumentation by asking a friend to talk out loud while he watches a

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Observe the process of counterargumentation by asking a friend to talk out loud while he watches a commercial.

Ask him to respond to each point in the ad or to write down reactions to the claims the message makes. How much skepticism regarding the claims can you detect? L01

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Consumer Behavior

ISBN: 9780136110927

9th Edition

Authors: Michael R Solomon

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