Our online behaviors also can satisfy needs at different levels of Maslows hierarchy of needs, especially when

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Our online behaviors also can satisfy needs at different levels of Maslow’s hierarchy of needs, especially when we participate in social networks such as Facebook. Web-based companies can build loyalty if they keep these needs in mind when they design their offerings:

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Consumer Behavior Buying Having Being

ISBN: 9780138170806

14th Edition

Authors: Michael R. Solomon, Cristel Antonia Russell

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