Outline some different ways a sports fan could engage with their favourite team. Overlay those different engagement

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Outline some different ways a sports fan could engage with their favourite team. Overlay those different engagement activities over the PCM, showing which activities you expect to occur at each stage of that model.

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Sport Consumer Behaviour Marketing Strategies

ISBN: 9780367552435,9781000620450

2nd Edition

Authors: Daniel C Funk , Kostas Alexandris, Heath McDonald

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