Outline some different ways a sports fan could engage with their favourite team. Overlay those different engagement
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Outline some different ways a sports fan could engage with their favourite team. Overlay those different engagement activities over the PCM, showing which activities you expect to occur at each stage of that model.
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Related Book For
Sport Consumer Behaviour Marketing Strategies
ISBN: 9780367552435,9781000620450
2nd Edition
Authors: Daniel C Funk , Kostas Alexandris, Heath McDonald
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