Pick a consumer convenience product, perhaps a personal care product such as suntan lotion or toothpaste, and

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Pick a consumer convenience product, perhaps a personal care product such as suntan lotion or toothpaste, and create advertising copy stressing

(a) a positive reinforcement,

(b) a negative reinforcement, and

(c) a punishment.

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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