Pick a product of interest and, with several fellow students, complete enough interviews to fi ll the
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Pick a product of interest and, with several fellow students, complete enough interviews to fi ll the relevant cells in Table 6–2 using the four questions in the text (see pp. 206–207). Develop an appropriate marketing strategy based on this information.
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Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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