Pick a product/brand that you believe would require each strategy in Table 152 (six products in total).

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Pick a product/brand that you believe would require each strategy in Table 15–2 (six products in total). Justify your selection. Develop a specifi c marketing strategy for each (six strategies in total).

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Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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