Pick a residential area in your town and develop a gravitational model for (a) nearby supermarkets or
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Pick a residential area in your town and develop a gravitational model for
(a) nearby supermarkets or
(b) shopping malls. Conduct telephone surveys to test the accuracy of your model.
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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