Pick three brand names that utilize a morphemic approach and three that utilize a phonetic approach. Are
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Pick three brand names that utilize a morphemic approach and three that utilize a phonetic approach.
Are the morphemes and phonetics consistent with the overall positioning of these brands?
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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