Present 10 students with the choice set from the left panel of Consumer Insight 161 and present
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Present 10 students with the choice set from the left panel of Consumer Insight 16–1 and present a different set of 10 students with the choice set from the right panel. Do you observe the decoy effect
(choice share of option A goes up with the addition of the inferior option C)? Have the students who chose the decoy explain their choice—what reasons do they provide?
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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