present examples of how motives in the contexts of e-sports, sport participation, sport spectatorship, and sport event

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present examples of how motives in the contexts of e-sports, sport participation, sport spectatorship, and sport event tourism can be measured.

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Sport Consumer Behaviour Marketing Strategies

ISBN: 9780367552435,9781000620450

2nd Edition

Authors: Daniel C Funk , Kostas Alexandris, Heath McDonald

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