present examples of how motives in the contexts of e-sports, sport participation, sport spectatorship, and sport event
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present examples of how motives in the contexts of e-sports, sport participation, sport spectatorship, and sport event tourism can be measured.
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Sport Consumer Behaviour Marketing Strategies
ISBN: 9780367552435,9781000620450
2nd Edition
Authors: Daniel C Funk , Kostas Alexandris, Heath McDonald
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