Present examples of strategies that can be used by sport marketers (both participant and spectator sectors) in
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Present examples of strategies that can be used by sport marketers (both participant and spectator sectors) in order to target:
(a) women,
(b) elderly, and
(c) Hispanic populations.
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Related Book For
Sport Consumer Behaviour Marketing Strategies
ISBN: 9780367552435,9781000620450
2nd Edition
Authors: Daniel C Funk , Kostas Alexandris, Heath McDonald
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