R ead Rust, Thompson and Hamiltons article in Harvard Business Review (February 2006: 98ff) on Defeating feature
Question:
R ead Rust, Thompson and Hamilton’s article in Harvard Business Review (February 2006:
98ff) on ‘Defeating feature fatigue’. Summarise their main arguments and examples into a paragraph. Working in groups of three, write a brief for a marketing manager, first, explaining why consumers prefer capability to usability;
secondly, identifying the disadvantages for both consumers and managers of consumers’
tendency to prefer capability to usability; and thirdly, suggesting strategies that managers might adopt to counter feature fatigue among consumers.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Consumer Behaviour A European Perspective
ISBN: 9781292116723
6th Edition
Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy
Question Posted: