Regarding consumer behavior in the metaverse, which is true? a. Evaluating product quality is much easier in

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Regarding consumer behavior in the metaverse, which is true?

a. Evaluating product quality is much easier in the metaverse than in the real world.

b. Consumers will always prefer the real world to the metaverse.

c. Sensory stimuli like smells, tastes, and textures are heightened in the metaverse.

d. Status signaling is unlikely to exist in the metaverse.

e. Sensory stimuli like sights and sounds are on virtual steroids, providing new tools for getting and holding attention.

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Consumer Behavior Buying Having Being

ISBN: 9780138170806

14th Edition

Authors: Michael R. Solomon, Cristel Antonia Russell

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