Retailers like RH create shopping themes that resemble a commercial living room where people can go to
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Retailers like RH create shopping themes that resemble a commercial living room where people can go to hang out and relax. This type of strategy converts the physical store into a __________.
a. pop-up store
b. being space
c. pure play business
d. showrooming experience
e. shopping orientation experience
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Related Book For
Consumer Behavior Buying Having Being
ISBN: 9780138170806
14th Edition
Authors: Michael R. Solomon, Cristel Antonia Russell
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