Reverse Graffiti, a U.K.-based company that specializes in guerrilla marketing, sells DIY Snow Graffiti packages for under
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Reverse Graffiti, a U.K.-based company that specializes in guerrilla marketing, sells DIY Snow Graffiti packages for under £300. The package includes a stencil, a biodegradable spray maker, a pair of latex gloves, and a full set of instructions. Is guerrilla marketing really vandalism under an assumed title?
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Consumer Behavior Buying Having And Being
ISBN: 9781292318103
13th Global Edition
Authors: Michael R. Solomon
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