Review the cognitive variables, NFC, NFH, and NFCC. How can they be used to help marketers identify
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Review the cognitive variables, NFC, NFH, and NFCC. How can they be used to help marketers identify suitable target markets?
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Related Book For
Consumer Behavior
ISBN: 9780538745406
1st Edition
Authors: Frank Kardes, Maria Cronley, Thomas Cline
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