RushmoreDrive.com was touted as the first black search engine, but it shut down only a year after its launch. The idea of a site that would look specifically for black-oriented content and data had been the subject of debate in the blogosphere some critics felt the site was racist and separatist. On the other hand, an African American marketing executive commented, An African-American search engine not only helps other African Americans find Black-owned business websites, but it can also aid corporations looking for minority companies to hire. What do you think should companies develop techniques to allow distinct subcultures to access different parts of the Web? L01