Sears, JCPenney, and Wal-Mart tried hard in recent years to upgrade their images and appeal to higherclass

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Sears, JCPenney, and Wal-Mart tried hard in recent years to upgrade their images and appeal to higherclass consumers. How successful have these efforts been? Do you believe this strategy is wise? L01

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Consumer Behavior

ISBN: 9780136110927

9th Edition

Authors: Michael R Solomon

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