Select a company that produces several versions of the same product under the same brand name. (Do

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Select a company that produces several versions of the same product under the same brand name. (Do not use one of the examples discussed in this chapter.) Visit the firm’s website and prepare a list of the product items and the benefits that each item offers to consumers. Are all these benefits believable, and will they persuade consumers to buy the different versions of the product? Explain your answers.

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Consumer Behavior

ISBN: 9780134734828

12th Edition

Authors: Leon Schiffman

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