Shopping for back-to-school basics used to mean T-shirts, jeans, socks, and some notebooks. Now, many parents have

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Shopping for back-to-school “basics” used to mean T-shirts, jeans, socks, and some notebooks. Now, many parents have a new item to add to the list: tattoos. About 45 percent of parents polled say that hair highlights, teeth whitening, even tattoos are among the items they will buy their kids to go back to school. 193 What (if any) age is appropriate for kids to get these grownup additions?

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Consumer Behavior

ISBN: 9780133071733

10th Edition

Authors: Michael R Solomon

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