Since Oreo cookies are the featured product in the twist, lick, and dunk ritual, the Oreo cookie

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Since Oreo cookies are the featured product in the twist, lick, and dunk ritual, the Oreo cookie could be considered a __________.

a. gift-giving product

b. normcore

c. fortress brand

d. fad

e. fashion

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Consumer Behavior Buying Having Being

ISBN: 9780138170806

14th Edition

Authors: Michael R. Solomon, Cristel Antonia Russell

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