Some activists object to Axes male-focused marketing; they claim that its commercials demean women. On the other

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Some activists object to Axes male-focused marketing;

they claim that its commercials demean women. On the other hand, Doves campaign has been applauded because it promotes a healthy body image for girls.

Guess what? Both Axe and Dove are owned by Unilever.

Is it hypocritical for a big company to sponsor positive messages about women in one of its divisions while it sends a different message in another?179

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Related Book For  book-img-for-question

Consumer Behavior

ISBN: 9780136110927

9th Edition

Authors: Michael R Solomon

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