Some choice heuristics involve comparing several brands on the same attribute or set of attributes. Describe a
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Some choice heuristics involve comparing several brands on the same attribute or set of attributes.
Describe a situation in which you used one of these choice heuristics.
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Related Book For
Consumer Behavior
ISBN: 9780538745406
1st Edition
Authors: Frank Kardes, Maria Cronley, Thomas Cline
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