Some market analysts see a shift in values among young people. They claim that this generation has

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Some market analysts see a shift in values among young people.

They claim that this generation has not had a lot of stability in their lives. They are fed up with superficial relationships and yearn for a return to tradition. What’s your take on this?

Are young people indeed returning to the values of their parents

(or even their grandparents)? How have these changes influenced your perspective on marriage and family?

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Consumer Behavior

ISBN: 9780133071733

10th Edition

Authors: Michael R Solomon

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