Some say that targeting any group of consumers who are willing and able to purchase a product

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Some say that targeting any group of consumers who are willing and able to purchase a product is simply good marketing.

For example, advertising sweet and fatty foods to young children is perfectly okay because children like sweets, and when parents buy these products at their children’s request, the needs of both the kids and their parents are met and satisfied.

What is your reaction to this view?

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Related Book For  book-img-for-question

Consumer Behavior

ISBN: 9780134734828

12th Edition

Authors: Leon Schiffman

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