Subliminal sexual images are sometimes used in ads for alcohol. Do people have a strong association in
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Subliminal sexual images are sometimes used in ads for alcohol. Do people have a strong association in memory between sex and alcohol? Why are people afraid of subliminal advertising? Should they be afraid?
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Related Book For 
Consumer Behavior
ISBN: 9780538745406
1st Edition
Authors: Frank Kardes, Maria Cronley, Thomas Cline
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