Technology changes sport distribution, such as global sports being more accessible via streaming or video tutorials available

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Technology changes sport distribution, such as global sports being more accessible via streaming or video tutorials available on YouTube to teach sport skills. In this new digital reality of sports, discuss whether the role and/or influence of family and parents in sport socialization is still as important as traditionally outlined in Chapters 6 and 14

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Sport Consumer Behaviour Marketing Strategies

ISBN: 9780367552435,9781000620450

2nd Edition

Authors: Daniel C Funk , Kostas Alexandris, Heath McDonald

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