The chapter mentions the Hush Puppy shoe fad. Clearly, it s a matter of time before consumers

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The chapter mentions the Hush Puppy shoe fad.

Clearly, it s a matter of time before consumers tire of these shoes and move on. What can the company do to prolong the life of this brand? L01

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Consumer Behavior

ISBN: 9780136110927

9th Edition

Authors: Michael R Solomon

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