The chapter observes that some marketers are finding greener pastures by targeting lowincome people. how ethical is
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The chapter observes that some marketers are finding ‘greener pastures’ by targeting lowincome people. how ethical is it to single out consumers who cannot afford to waste their precious resources on discretionary items? under what circumstances should this segmentation strategy be encouraged or discouraged?
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Related Book For 
Consumer Behaviour A European Perspective
ISBN: 9781292116723
6th Edition
Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy
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