The elaboration likelihood model (ELM) assumes that under conditions of high-involvement, we take the central route to

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The elaboration likelihood model (ELM) assumes that under conditions of high-involvement, we take the central route to persuasion. What does this mean, and how does it work?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0134129938

12th Global Edition

Authors: Michael R. Solomon

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Question Posted: Apr 30, 2018 06:17 AM

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The elaboration likelihood model (ELM) assumes that under conditions of high-involvement, we take the central route to

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Using the ELM approach the suggestion is that when a consumer believes that ...View the full answer

Consumer Behavior Buying, Having and Being

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