The promotional products industry thrives on corporate clients that order $19 billion per year of T-shirts, mugs,

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The promotional products industry thrives on corporate clients that order $19 billion per year of T-shirts, mugs, pens, and other branded items in order to keep their organizations at the forefront of their customers minds. As a result of the voluntary ban on these products by the pharmaceutical industry, these businesses will lose around $1 billion per year in sales. What do you think about this initiative is it fair to deprive an industry of its livelihood in this way? Why or why not?119 L01

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Consumer Behavior

ISBN: 9780136110927

9th Edition

Authors: Michael R Solomon

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