The term metrosexual is a big buzzword in marketing, but is it real or simply media hype?

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The term metrosexual is a big buzzword in marketing, but is it real or simply media hype? Do you see men in your age group changing their ideas about acceptable interests for males (e.g., home design, cooking, etc.)? L01

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Consumer Behavior

ISBN: 9780136110927

9th Edition

Authors: Michael R Solomon

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