The text provides a seven-step procedure for analyzing a foreign market. Using this procedure, analyze your country
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The text provides a seven-step procedure for analyzing a foreign market. Using this procedure, analyze your country as a market for
a. Laptop computers from Japan.
b. Automobiles from Korea.
c. Sunglasses from Italy.
d. Wine from Chile.
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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