The text provides a seven-step procedure for analyzing a foreign market. Using this procedure, analyze your country

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The text provides a seven-step procedure for analyzing a foreign market. Using this procedure, analyze your country as a market for

a. Laptop computers from Japan.

b. Automobiles from Korea.

c. Sunglasses from Italy.

d. Wine from Chile.

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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