Think of an example of sport team fandom based on your own experience. How do you experience

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Think of an example of sport team fandom based on your own experience. How do you experience “the sense of belongingness with a sport team” differently than others?

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Sport Consumer Behaviour Marketing Strategies

ISBN: 9780367552435,9781000620450

2nd Edition

Authors: Daniel C Funk , Kostas Alexandris, Heath McDonald

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