Think of brand extensions that should be considered by KFC (fast-food restaurants), Panasonic (electronics), and Saturn (automobiles).

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Think of brand extensions that should be considered by KFC (fast-food restaurants), Panasonic

(electronics), and Saturn (automobiles).

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Related Book For  book-img-for-question

Consumer Behavior

ISBN: 9780538745406

1st Edition

Authors: Frank Kardes, Maria Cronley, Thomas Cline

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