Think of brand extensions that should be considered by KFC (fast-food restaurants), Panasonic (electronics), and Saturn (automobiles).
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Think of brand extensions that should be considered by KFC (fast-food restaurants), Panasonic
(electronics), and Saturn (automobiles).
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Related Book For
Consumer Behavior
ISBN: 9780538745406
1st Edition
Authors: Frank Kardes, Maria Cronley, Thomas Cline
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