To date, the bulk of advertising targeted at gay consumers has been placed in exclusively gay media. If it was your decision, would you consider using mainstream media to reach gays, who constitute a significant proportion of the general population? Or, bearing in mind that members of some targeted segments have serious objections to this practice, especially when the product (e.g. alcohol, cigarettes) may be viewed as harmful in some way, do you think gays should be singled out at all by marketers?