Today many consumers pursue a decluttering lifestyle. Should marketers encourage this trend toward simplicity even though it
Question:
Today many consumers pursue a “decluttering lifestyle.”
Should marketers encourage this trend toward simplicity even though it stresses buying less stuff that marketers sell? What marketing opportunities do you foresee if this trend spreads?
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Consumer Behavior Buying Having And Being
ISBN: 9781292318103
13th Global Edition
Authors: Michael R. Solomon
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