Try to consider some of your own patterns and behaviour in the light of the different types
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Try to consider some of your own patterns and behaviour in the light of the different types of consumption practices: experience, integration, play and classification. What do you conclude?
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Consumer Behaviour A European Perspective
ISBN: 9781292116723
6th Edition
Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy
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