Under what circumstances do consumers use an alternative-based strategy or an attribute-based strategy for decision making ?

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Under what circumstances do consumers use an alternative-based strategy or an attribute-based strategy for decision making?

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Consumer Behavior

ISBN: 978-1305507272

7th edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

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Question Posted: Sep 26, 2018 05:52 AM

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Under what circumstances do consumers use an alternative-based strategy or an attribute-based strategy for decision making ?

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When the alternatives are less comparable consumers tend to ...View the full answer

Consumer Behavior

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