Use Figure 9.4 (Assessing Determinant Attributes) to identify attributes in each of the four quadrants for blue

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Use Figure 9.4 (Assessing Determinant Attributes) to identify attributes in each of the four quadrants for blue jeans. On the basis of your analysis, what are the determinant attributes?

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Consumer Behavior

ISBN: 9780538745406

1st Edition

Authors: Frank Kardes, Maria Cronley, Thomas Cline

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