Use Table 122 to measure your four self-concepts. To what extent are they similar? What causes the
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Use Table 12–2 to measure your four self-concepts.
To what extent are they similar? What causes the differences? To what extent do you think they influence your purchase behavior?
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Muhammad Umair
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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